FDP Exercise

This Book Cover instantly stood out to me as an interesting design concept because it mirrored the concept we explored with the "Black Box Exercise"; that simplicity can portray just as much of a message as something more complex.

Rhythm: has been used in the repetition of the black and white stripe. The point of interest comes from the variation of the discrepancy in these stripes diagonal across the page.
- To me this implies a change or hiccup in the day to day norm. With relation to the title "Voices in the Night" I feel as though perhaps and the Contrast between the black and white stripes represents night and day. The jolt in the line could also represent sound waves. The diagonal Visual Flow symbolizes something increase and taking more and more control as the text is tucked behind it getting seemingly pushed further and further away; this could be foreshadowing of the power of the "Voices in the Night" challenging the normality of a characters life. Visually there is a clever use of Balance as although the writing is off centre which theoretically should make the image feel top/right heavy the use of shadow creates a balance to the bright white on the lower left.

This Advertisement for Heinz Ketchup I found particularly effective. Mainly for the concept of  Contrast; although there is not anything that I would typically consider contrasting such as colour or size. It's the fact that the ketchup is made out of sliced tomatoes, to me here (this could be a personal interpretation) the contrast is between the raw, organic qualities of a tomato being placed as though the are equal to the highly processed consistency of the ketchup.
I found this interesting from a marketing perspective as they are using this to make customers/viewers correlate the positive qualities of fresh produce with their Ketchup.

The whole design when I tried to initially analyse it seemed very average joe as the colour palette is extremely limited, the composition is completely centred with only a slight asymmetry in the stacked tomato slices- I think this becomes so much more interesting and such a focal point because of the simplicity of the rest of the design.

This Film Cover's stand out use of the fundamental design principle Scale and Proportion are what I find most capturing about the design. The rhythm of this Russian doll illusion of a monotonously coloured portrait of a man gives the impression of a man who is feeling stuck within the bounds of his own body, life and world. The rotation of his head in each section implies a sense of searching. To me in relation to the title I understand this as an individual who is unhappy with the boring consistencies of his day to day life but feels as though he is trapped. There are parts within him that are searching for more but they have to break out of this overriding shell. The Perspective and Depth give the illusion of him feeling small in his world, weak and unable to take control.
The Visual Flow runs vertically and centred from the largest face following the descent toward the title. The also influences the Balance due to the natural attraction and visual strength of  a face and eyes being of equal weight to the busy content at the bottom of the page.

The colour contrast in this image between the grey scale and vibrant red imply many different themes from romance and sedcution to danger and blood, judging from the title of this novel they are all relevant themes. There is Balance in the colour sheme too with the eye being drawn to the askew descent of the rose petals the heightened use of black in opposing areas gives the other edges a equal weight. The Visual Flow  follows the curve in the silhouette where the silhouette is invisible because of the bright white, down towards the title. I think that this visual flow common among covers is so that people get a feel - even if subconscious - regarding the content even before they get to the title. People are already able to understand concepts and themes before even watching and/or reading.

Similarly to the previous image this design uses colour Contrast  in this image it gives us distinction between the standard old fashioned, black and white portrait photo and the shape of the bird.
Birds often symbolise a sense of freedom and escape- the use of this contrast within this shape suggests to me that this character has more to offer than the typical confinements of society and the colour is his self expression, although the blue suggests that there is some misery in his journey. The rotation of the figure suggests he has to turn his back on everything that he once did or was told to do and follow another path.